Just having a beautiful crafted website isn’t enough.
I think it’s safe to say that every company wants more traffic, more prospects, more leads and in the end: more sales.
Of course, your website should be aesthetically pleasing and nice to see. But to be able to get leads and sales on a consistent basis, you should focus on conversions as well.

This checklist is an actionable plan that you could use when optimizing your website for conversions.